Media Kit
Brand assets and communication guidance for press and partners
Official Names and Standard Description
Official Names
English name: HGC Foundation. Chinese name: 水星公益基金 (Mercury Charity Fund). The China management affiliation is 水滴基金会·HGC水星公益专项基金 (Waterdrop Foundation · HGC Mercury Charity Special Fund). Complete names from formal records must be used in legal, fundraising, and donation-documentation contexts.
Standard Description
HGC Foundation, known in Chinese as 水星公益基金 (Mercury Charity Fund), is family-founded and supports autistic children and their families. Through charitable and nonprofit structures established in China and the United States, HGC is gradually developing work in health support, growth, and social connection.
Public Status
This website distinguishes completed work, ongoing efforts, and future plans. Donation, partner, activity registration, and project execution information should be confirmed through official channels.
Asset Availability Status
Before citing HGC information, media and partners should use the following status to determine what may be used, what requires confirmation, and what needs separate authorization.
Use Under Guidelines
The HGC Foundation English name, website standard description, logos, and brand colors may be used to identify HGC accurately, but not for unconfirmed fundraising or commercial endorsement.
Confirm First
Complete legal wording for the China structure, U.S. registration and tax information, donation channels, partner names, and project data require official verification before publication or reuse.
Separate Authorization Required
Photos, names, stories, interviews, or activity materials involving children, families, volunteers, or partners are not automatically cleared for public use merely because they appear in communication materials.
Logos
The mark uses H, G, C, FOUNDATION, and enclosing arcs representing inclusion and cohesion. The standard asset below has a transparent background and preserves the original proportions.
Brand and Interface Colors
Warm Orange
#FF9A00
Black
#000000
White
#FFFFFF
Interface Blue
#1B3C73
Typography
The website uses a clean system sans-serif style for clear bilingual communication.
System Sans
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Light 300 — The quick brown fox jumps over the lazy dog
Regular 400 — The quick brown fox jumps over the lazy dog
Medium 500 — The quick brown fox jumps over the lazy dog
Semibold 600 — The quick brown fox jumps over the lazy dog
Bold 700 — The quick brown fox jumps over the lazy dog
Communication Guidelines
Please follow these principles when presenting HGC:
- Do not exaggerate confirmed project results or beneficiary numbers
- Clearly distinguish planned work from completed work
- Protect the privacy and dignity of autistic children and families
- Use the logo without altering colors, proportions, or clear space
Usage Boundaries
Before formal partnership, fundraising, or media publication, please confirm public names, project status, and compliant channels.
Organization names and the China charitable structure name must follow verified formal records and approved public wording.
Media assets should not be used directly for unconfirmed fundraising pages, payment codes, or commercial partnership promotion.
Photos or stories involving children, families, or volunteers require separate authorization.
Press Contact
For media inquiries, interviews, or project information, please contact us at:
info@hgcfoundation.com